We Put the Smart in SmartStrand Carpeting
When it's time to think about new flooring for their households, many homeowners face a perplexing dilemma. They love the look and feel of carpeting. They definitely do not love the prospect of having it become discolored by stains, spills, splatters, muddy shoes prints, pet accidents, and all of the other things that tend to happen to carpet in a busy home.
Fortunately, there is a smart solution to this age-old dilemma. The carpet experts at Mohawk have formulated what could arguably be the best carpet for homes with kids and pets:
SmartStrand stain-resistant carpet. This revolutionary development in flooring is available in three exciting options.
SmartStrand Forever Clean
Got pets? Want carpet? You need SmartStrand Forever Clean, which promises "all pet protection" that's even backed up by a warranty! How is that possible? SmartStrand Forever Clean is crafted with a revolutionary process that prevents carpet fibers from absorbing oils from pets, bare feet, spilled food, etc.
Unparalleled spill protection, permanent stain resistance, and lasting durability make SmartStrand with Forever Clean the most advanced carpet on the planet.
SmartStrand Forever Clean Silk
Want all of the benefits of SmartStrand Forever Clean - but with the addition of supreme softness? SmartStrand Forever Clean Silk is for you! Each strand of this luxurious carpeting is infused with 700 silk-like (and stain-resistant) fibers. Forever Clean Silk is manufactured with three times more fibers than traditional nylon carpet!
SmartStrand Silk Reserve
Fancy yourself the ultimate carpet snob (or simply wish to settle only for the best in life)? SmartStrand Silk Reserve is quite possibly the finest carpet available, period. If anyone deserves this, you and your family do!
What You Can Look Forward to in All SmartStrand Forever Clean Carpets
Whether you opt for the durable ForeverClean or wish to upgrade to one of the Mohawk's higher-end SilkStrand styles, you'll be making a smart choice. All SmartStrand Forever Clean carpets have:
- An advanced Nanoloc spill and soil shield that encapsulates each carpet fiber. This makes removing pet hair, soil, and dander three times easier than it is with other carpets.
- Built-in protection against odor and stains that never wears off.
- Zero percent moisture absorption. Instead, liquids are repelled.
- All pet protection guarantee and warranty.
SmartStrand: Up to the Challenge!
Mohawk is so confident in the durability and stain-resistance of its SmartStrand Forever Clean carpeting line that it has had no problem testing it out in very demanding, very public settings!
- In 2009, Mohawk rolled out its carpet for a rhinoceros.
- In 2010, elephants were encouraged to trudge all over SmartStrand carpet.
- In 2012, Mohawk hosted a "messiest kid" contest on SmartStrand carpet.
- In 2015, Mohawk installed SmartStrand carpet on the field of Puppy Bowl X.
- In 2015, Tough Mudder race contestants were encouraged to run across SmartStrand Forever Clean carpeting.
These scenarios were no match for SmartStrand Forever Clean. Your busy household won't be, either! There simply is not a better carpet available. Period!
What Does the Warranty Cover?
If you have domestic pets including cats, dogs, birds, rabbits, and hamsters, Mohawk guarantees that the surface pile of SmartStrand carpet will resist any stains caused by your pets for the life of the carpet from its date of installation and beyond. If pet urine, feces, and vomit saturate carpet and cause the reappearance of previously cleaned stains, Mohawk guarantees those stains will release with additional re-cleaning for the life of the carpet.
If permanent staining occurs that can't be removed using methods recommended by certified carpet-care professional, Mohawk will gladly accept and handle warranty claims.
Stain-resistant Carpet: History of The Perfect Polymer!
What gives SmartStrand its unmatched stain prevention is an artificial fiber called triexta, which is also known as DuPont Sorona. DuPont has a long history in the carpet industry. In 1935, it developed nylon, which in the 1940s replaced cotton and wool as the main component of carpeting. Later in the 1940s, DuPont invented a stain-resistant version of nylon called PET. Carpets featuring PET were introduced in the 1960s and were considered the Gold Standard for more than 40 years.
In the 1990s, DuPont and Mohawk teamed up and invented this brand-new fiber triexta (Dupont Sorona) fiber. Dupont Sorona combines the best features of nylon and PET: resiliency, durability, dye-ability, and stain and soil protection features. Carpeting made with triexta fibers (called SmartStrand with Dupont Sorona) was introduced in 2005.
Better Carpet and Better for Consumers
Not only did Dupont Sorona make carpeting more durable, longer-lasting, and stain-resistant, it also made high-end carpeting affordable. The cost to produce triexta is lower than the cost to produce nylon. So, generally speaking, SmartStrand carpets are very competitively priced (although the high-end SmartStrand Silk styles may be more expensive.)
Additionally, DuPont Sorona is OEKO-Tex certified, meaning that it is free from harmful chemicals. You can welcome it into your home with the peace of mind that it is made partially with renewable plant-based materials. Not only are these materials healthy, they also are created using minimal limited natural resources. SmartStrand carpeting is good for your family and good for the environment!