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Carpet >Shaw > Bellera


Bellera: The Bold, Beautiful and Long Lasting Carpet Where Spills Are Welcome

At Express Flooring, we talk to people every day who want beautiful carpeting. They don't, however, want to worry about stains and dirt.

Bellera high-performance carpet from Shaw is the perfect option for households that want bold, beautiful carpets that will resist stains. With this type of carpet, you can feel comfortable hosting game night, letting your kids eat in the living room, or introducing a new pet to your home.

Bellera: A Tough Carpet That Feels Wonderfully Soft

When Shaw started developing Bellera carpet, the company set some goals that it wanted to reach. Bellera carpet needed to:

  • Look as good after five years as it did on the day it got installed.
  • Meet the needs of busy households with children and pets.
  • Resist absorbing spills to prevent stains.
  • Make messes easy to clean.
  • Maintain a soft feel that families will love.

Shaw found a way to reach all of these goals by combining some of its best technologies.

R2X Soil & Stain Resistance

Shaw started using its R2X Soil & Stain Resistance technology in 2001. Unlike most stain repellents, R2X does much more than coat the top of the carpet. Instead, it covers the full length of every carpet fiber. R2X even prevents spills from reaching the base of the yarn. Because of this feature, your Bellera carpet will look beautiful for years.

Express Flooring customer's get several benefits from R2X. Once you have Bellera carpets installed in your home, R2X will:

  • Protect carpet fibers from stains.
  • Give you more time to clean spills before they can become stains.

R2X also works better with polyester and polypropylene carpets than topical treatments. With topical soil-prevention treatments, you only protect the outside of your carpet fibers.

Unfortunately, polyester and polypropylene tend to attract and retain dirt, which means you have to vacuum it frequently.

The more you clean your carpets, the more of the topical treatment you lose. Most of it gets sucked right into your vacuum cleaner.

With R2X, you will notice that you don't have to vacuum your carpet as often. Since the treatment penetrates deep into the carpet fibers, you can vacuum as often as you like. The carpet won't lose its ability to repel spills and stains.

LifeGuard Makes Cleaning Easy

Shaw combines R2X with LifeGuard spill-proof backing to make Bellera carpets even more durable.

LifeGuard repels spills so well that it can withstand 25,000 pounds of water. One company put Shaw's 100% waterproof claim to the test by using LifeGuard carpet to line an 8-foot by 20-foot swimming pool. The company placed a banner underneath the carpet and filled the pool with 25,000 pounds of water.

After hosting a swimming party, the pool was emptied, and the banner inspected. LifeGuard managed to protect the banner from the water. The banner didn't have a drop on it.

When you combine that kind of spill protection with R2X, you get one of the most durable carpets in the world.

A Worry-Free Warranty for Peace of Mind

We've seen Bellera carpet in action, so we know that it can withstand everything from pet messes to spilled red wine. As if that isn't enough, Shaw gives every Bellera customer a No Surprises, Worry-free Warranty that includes a:

  • 30-day satisfaction guarantee.
  • 10-year, non-prorated guarantee.
  • Labor covers within the first year of ownership.

If Bellera doesn't meet your expectations, then Shaw will do everything possible to make you satisfied.

Bellera Has Beauty to Match Its Brawn

Shaw needed Bellera to have beauty that matched its brawn. To accomplish this, the company followed flooring trends, talked to consumers, and performed hours of research.

Express Flooring works with Shaw, so we can get you any of the Bellera styles, colors, and textures.

Popular Bellera Carpet Colors

Some of our customers' favorite colors include:

  • Blues
  • Violets
  • Reds
  • Greens
  • Beiges
  • Browns
  • Grays
  • Oranges
  • Golds

One this is certain, Shaw wasn't afraid to draw inspiration from bold color pallets. Whether you prefer a subdued look or something brighter, the Bellera collection has you covered.

Textures Available in the Bellera Collection

Shaw manufacturers Bellera carpets in a variety of textures to match your home's aesthetic or add a decorative element.

Some of the Bellera carpets have long, thick fibers that make your floors luxuriously comfortable. Children will love playing on your new carpet. Your pets will also appreciate the extra comfort. Since the carpet has such strong spill and stain protections, you don't have to worry that they will harm the fibers.

Bellera also has carpet options with shorter fibers. The short fibers don't offer as much cushion, but they look wonderful in formal rooms.

Patterns for Bellera Carpets

Shaw currently makes Bellera carpets in five patterns called:

  • Lead the Way
  • Obvious Choice
  • Diamonds Forever
  • Make Your Mark
  • Outside the Lines

Visit the Shaw website to see more Bellera textures, patterns, and colors.

At Express Flooring, we make it as easy as possible for you to choose the perfect Bellera carpet for your home. After you schedule a free consultation, we will bring an unlimited amount of flooring samples to your location.

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